Evolving the Shoe Brand Portfolio

Spekta is an unorthodox Neo-Grotesk typeface devoted to versatility and beauty. Originally designed as an all-caps display typeface influenced by Bauhaus and early grotesque forms, Spekta switched priorities and evolved into a well-equipped 8-weight workhorse boasting 667 characters and italics to boot.

Spekta’s focus on condensed forms and a greater x-height and cap height difference compared to typical Grotesque types allows for increased legibility at smaller sizes while utilising less horizontal space. Despite this, Spekta respects its display-type roots with elegant forms influenced by a mix of early and modernGrotesque typeface and countless trial-and-error. Additionally, two sets of diacritics (marks such as acutes, graves, circumflexes, and so on) have been designed to further improve readability and reading flow, an atypical feature for most typefaces.

In addition to the design of the typeface, a specimen book and website were created ready for its release on March 9th 2022.