Prime Optixs — Helping you look forward. With their recent decision to setup shop in 2018, Prime Optixs came to us in need of a brand that reflected the clarity of their products and inspired adventure.

Collaborating with We Should Create, we devised a photography style unique of Prime Optixs that forges adventure and inspiration through a visual narrative.

Prime Optixs brand features a simple colour scheme inspired by the outdoors, a modern typographical and editorial style that establishes the brand as premium, all united by a rugged and inspiring photography style.