E-commerce, Branding, Graphic Design, Design Direction
Team:
Connor Lyon
Pinnacle Brand Group (PBG) is a shoe brand company, based in San Diego, CA, with over 20 brands in its portfolio — names such as Crosby Square, Blake McKay and Gordon Rush.
PBG came to me seeking help across their portfolio with design, direction and brand identity creation. To date, I’ve worked with the partners and founders to create 4 identities, direct their marketing emails, Amazon product pages, refine existing brand identities, product staging, and have explored new visual design directions.
I am not responsible for any photography or website direction, or for the brand identities of Gordon Rush and Blake McKay. I am, however, responsible for all design choices in the following pages of selected works.
Connor brings a fresh perspective and new ideas to the table, helping us to create brands and designs that break through the noise. Bringing a vision to life is no easy task, but Connor seems to be just the guy to pull it off.